The first question I had to answer was, ‘What are the challenges horse owners are facing, in terms of keeping their horses healthy?” The new product had to satisfy the needs of both the horse owners the vets. We developed a suite of web and mobile application to help horse owners and vets collaborate to provide adequate care for their animals. Their goal is to provide solutions to the pains of animal caregivers. Since 1952, Zoetis (formerly Pfizer Animal Health) has been at the forefront of delivering quality animal health products and services for owners and veterinarians. I designed the full, user-focused product, including UI, for the application suite for Android, iOS and web users. Vets could know the state of the horse in real-time.

With the app, owners could set reminders for important routines, and keep records of everything happening with their horses. We saw a need for an application that could help horse owners and veterinarians collaborate in providing adequate care for these beautiful animals.

Horse owners are exceptionally emotionally attached to their animals. As the head of UX and product design at Zoetis Centre for Digital Innovation for over five years, I led the design of all digital products coming from the team.

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